Product Designer & Builder - AI, CRM & Web

Sanjar Azizov - AI product designer and builder in Los Angeles

I design and build AI-powered products -
and the systems that sell them.

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Selected work

Shipped & live  ·  (04)

About

The person behind the pixels

I don't just design products - I build them, ship them and wire them to sell. Design, code and AI working as one, from the first sketch to the first customer.

I'm Sanjar - a Los Angeles-based designer-developer. I've shipped an AI cold-email tool, a financial tracker for truck drivers, and a premium stone surfaces store with its own internal sales CRM. On the side, I set up custom CRMs with AI receptionists that answer calls, qualify leads and book jobs for local businesses - even while they sleep.

  • 0+Products live
  • 0+CRMs & automations delivered
  • 0/7AI receptionists on duty
  • 0%Designed & built in-house

What I do

Capabilities

  • 01

    Product Design & Build

    From idea to shipped product - UX, UI and the code behind it. Zero-to-one SaaS, mobile-first apps and e-commerce that actually goes live.

  • 02

    Custom CRM Systems

    Pipelines, dashboards and internal tools shaped around how your sales team actually works - like the CRM running behind Formino.

  • 03

    AI Receptionists & Agents

    Voice and chat agents that answer every call, qualify leads and book appointments around the clock - plugged straight into your CRM.

  • 04

    Automation & Integrations

    Connecting your stack - payments, telephony, email, analytics - so data flows on its own and nothing falls through the cracks.

FAQ

Common questions

  • What exactly do you do?

    I design and build digital products end-to-end - the UX, the interface and the code behind it. In practice that means three things: shipping products like ColdSnap, TruckPay and Formino; building custom CRMs shaped around how a team actually sells; and setting up AI receptionists that answer calls and book work automatically.

  • What is an AI receptionist, and what does it actually do?

    It is a voice agent that picks up when you cannot. It answers every call around the clock, greets callers in your business's tone, handles routine questions, qualifies the lead, books the appointment straight into your calendar and logs the conversation in your CRM. Anything it cannot handle gets routed to you with a summary - so a missed call stops being lost revenue.

  • How long does it take to set up an AI receptionist?

    Most setups go live in one to two weeks. That covers scripting how it should answer, connecting your phone number, wiring it into your calendar and CRM, and testing it against real call scenarios before it ever picks up for a customer.

  • How much does a project cost?

    Every project is scoped individually. Cost depends on how many systems need to connect, how complex the call flows or pipelines are, and whether a CRM is being built alongside the AI. Tell me what you are trying to fix and I will come back with a fixed quote - no charge for the conversation.

  • Do you only work with businesses in Los Angeles?

    I am based in Los Angeles and work with clients across the United States. AI receptionists, CRMs and product work are all built, tested and delivered remotely, so being local is a bonus rather than a requirement.

  • Why build a custom CRM instead of buying one off the shelf?

    Off-the-shelf CRMs are the right call when your process fits theirs. When it does not, teams end up paying per seat for software they quietly work around - side spreadsheets, fields nobody fills in, steps nobody follows. A custom CRM is built around the way your team already sells, like the internal sales CRM running behind Formino's showroom.

  • What happens after the project is finished?

    You own the system, handed over documented so another developer could pick it up. Optional monthly support is available if you would rather I keep tuning it, add features and handle changes as the business grows - but there is no lock-in, and it is there only if you want it.

  • Can you work on a product that already exists?

    Yes - a lot of the work is picking up something already live: redesigning an interface, rebuilding a flow that loses users, or adding AI to a product that already has customers. TruckPay and Formino both meant building around real operations rather than starting from a blank page.